Why Expertise Matters in Collective Knowledge and Intelligence

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One of the more interesting areas of crowdsourcing today is in the area of collective knowledge and intelligence – often referred to as Q&A. Quora, one of the more recognizable names, currently focuses on startup and Silicon Valley related matters.  Recently, Jig, a site that allows users to post needs and have them answered, raised $3 million in financing.  Of course, Yahoo! Answers is the original pioneer of Q&A, delivering answers to everyday topics such as parenting and gardening.


An Extreme Approach? How Microtask Breaks Projects Down into Tiny Tasks

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One company which have had a reasonable amount of media coverage in the last few months are a Finnish company called Microtask.  I think they’re a very interesting specimen in the crowdsourcing landscape – someone taking an almost automated approach to crowdsourcing just about as far as it can go at the moment. In fact even their CEO Willi Miettinen calls it an “extreme approach.”


Innovative Twists on Crowdsourcing: and More


One of the fascinating things about crowdsourcing is discovering the various twists on the concept that entrepreneurs have come up with.  I’m absolutely sure that 2011 will throw up some innovative new business models and some very clever start-ups, but even in the existing crowdsourcing palette there are some very neat ideas out there, some of which have been established for a number of years.  It’s fun to do a little surfing and see if you can stumble upon the next


2011 Shaping up to be a Massive Year for Crowdsourcing: Partnership with HSN and More


We’re not too far into the 2011 and it already seems there a lot of activity in the crowdsourcing field. Things are happening in the market – community innovation platform Napkin Labs announced they had achieved $1.1m USD in funding, whilst service marketplace announced they had acquired two smaller European rivals. ..more

Seeking Exceptional Senior Researcher/ Writer for High-Profile Report on Crowdsourcing

Advanced Human Technologies is publishing a highly practical guide to help people use crowdsourcing tools well. We are looking for a Senior Writer/ Researcher to work freelance on this project, and can offer good payment and rewards.

Search Engine Marketing Crowdsourcer Trada Raises $5.75 Million

One of the companies we have come across since we created the Beta version of our Crowdsourcing Landscape is Trada, which crowdsources search engine marketing expertise.

Now Google Ventures has led a $5.75 million investment round in Trada, legitimizing the business for many potential customers, and showing the power of specialist crowdsourcing ventures.

Libraries and Archiving – with the use of Crowdsourcing


I came across a very interesting article written by Fiona Sullivan titled Crowdsourcing for Libraries and Archives on the Archives Outside Blog. Fiona’s article shares with us some really useful tips for outsourcing your archive projects, pointing to 7 really interesting facts and insights into using crowdsourcing, with 3 of them being in the field of libraries and archives.

Here are some of the things that I found most interesting:


Transcript from Getting Results from Crowdsourcing Panel


Here is the panel transcript from The Insight Exchange‘s small business event “Getting Results from Crowdsourcing” . The night begun with CEOs from Ideas while you sleep,, DesginCrowd and MediaConnect sharing their experiences running these sites or in MediaConnects case; using them. You can see their individual presentations from the night here.


Phil Sim, CEO, MediaConnect – An Outsource Experience


Phil Sim, CEO of Media Connect has been outsourcing projects for over 10 years.

He shares with the attendees at The Insight Exchanges “Getting Results from Crowdsourcing event” his experiences and knowledge on using multiple crowdsourcing platforms to run his very successful small business.

Matt Barrie, CEO of – Outsource Everything

Matt Barrie - Outsource Everything

Matt Barrie, CEO of presents “Outsource Everything” at the Getting Results from Crowdsourcing event on 31 May 2010.

Matt explains that you can create a multimillion dollar empire overnight on a shoestring budget, using sites like his. He shows us examples of the types of things you can outsource, how his company came to be and why Crowdsourcing is the next big thing.