One of the companies we have come across since we created the Beta version of our Crowdsourcing Landscape is Trada, which crowdsources search engine marketing expertise.
Now Google Ventures has led a $5.75 million investment round in Trada, legitimizing the business for many potential customers, and showing the power of specialist crowdsourcing ventures.
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One of the ideas at the heart of effective crowdsourcing is understanding the non-financial incentives that attract and inspire workers. particularly the most the talented ones. Research from traditional workplaces shows that providing context to a task so that people understand why it is being done is a strong motivator. That is even more the case with crowdsourcing, where workers often have no idea of how their work will be used. Now some very interesting research gives insight into how meaning impacts workers on the crowdsourcing site Mechanical Turk.
Are you looking for a logo, business cards, stationery, or website design? One of the most effective ways to get it done is to go to a graphic design competition site such as 99designs, DesignCrowd, CrowdSpring, or Guerra Creativa.
However just signing up on these sites is not enough to get a great result. You have to do some work too. Here are 9 steps to getting the outcome you want from using a graphic design competition site.
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Crowdfunding is one of the more important aspects of crowdsourcing. Later I will write about the implications of the rise of crowdfunding for venture capital and other early stage funding sources. To start here are some examples of crowdfunding, many of them in creative domains.
The Economist this week addresses the wonderful world of online freelancing and crowdsourcing, under the rubrik Work in the digital age. The full article is well worth a read.
The article points to the potential for online freelancing and piecework to account for a substantial part of global labor. While The Economist has touched on the issue before, this is now something that is a significant business issue which is going to start attracting a lot more coverage. The Economist notes:
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